A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2004; you can also visit the original URL.
The file type is
Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly Þrm's choice of advertising content and the information disclosed to consumers. The Þrm advertises only product information, price information, or both; and prefers to convey only limited product information if possible. It is socially harmful to force it to provide full information if it has sufficient ability to parse the information imparted, but nor doesdoi:10.2139/ssrn.521742 fatcat:z2r5gngozneclp74obee4njxei