Electronic commerce (e-commerce) is rapidly gaining a prominent place in the global marketing matrix. The volume of transactions that are carried out over the Internet globally is extremely huge. It is estimated that in the next decade, e-commerce activities would be a major source of foreign exchange, and a key indicator of national development. Studies show that e-commerce development in developing countries, especially in Africa is comparatively very low. Infrastructural, economic, and

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... ment factors have been previously identified as contributing to the low level of e-commerce development in developing countries. This study focuses on behavioural factors in the adoption of e-commerce in developing countries. The results of the study show that perceived advantages, Internet and complexity, accessibility, and management support have statistically significant influence on the adoption of e-commerce, while perceived disadvantages and other facilitating conditions do not significantly affect the decision to adopt e-commerce. The study results tend to agree with the theory of planned behaviour, but attitude seems to weigh more than subjective norm and perceived behavioural control.