Information Seeking Behaviour and Usage on a Multi-media Platform: Case Study Europeana [chapter]

David Nicholas, David Clark
2014 Library and Information Sciences  
The article examines the usage of the website, a multilingual online collection of millions of digitized items from European museums, libraries, archives and multi-media collections. It concentrates on three aspects of use: (1) stickiness and site loyalty; (2) social media referrals; (3) that associated with virtual exhibitions. Three methods for obtaining the data are examined: Google analytics, ClickStream logs and http server logs. The analyses produced by Google Analytics are highlighted in the article.
doi:10.1007/978-3-642-54812-3_6 fatcat:gwipiudfnvhbnnhguusuqawxv4