This paper is the first of a series addressed to the investigation of galaxy formation/evolution in small scale systems of galaxies (SSSGs) which are located in low density cosmic environments. Our algorithm for SSSG selection includes galaxy systems of 2 or more galaxies lying within 1000 km/s and a 200 h_100^-1 kpc radius volume. We present the analysis of the photometric and spectroscopic properties of 19 member galaxies belonging to a sample of 11 SSSGs. In the μ_e - r_e plane, early-type

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... mbers may be considered "ordinary", not "bright" galaxies in the definition given by Capaccioli et al.(1992) with a significant fraction of galaxies having a disk or disky isophotes. We do not detect fine structure and signatures of recent interaction events in the early-type galaxy population, a picture also confirmed by the spectroscopy. At odd, there are several spiral members with open arm configurations as expected in interacting systems. At the same time, emission lines in the spectra of spiral members fall in the HII regions regime defined with diagnostic diagrams (Veilleux & Osterbrock 1987). None of the objects displays unambiguous indication of nuclear activity, although fourspiral nuclei could be ascribed to the class of Seyferts. The star formation rate seems enhanced over the average expected in spiral galaxies only for poorer SSSGs in particular pairs (<50 solar masses per year) but without being in the range of starburst systems.