Nowadays, social networking sites (SNS) have gradually become an important field for interpersonal interaction and communication. Due to the uniqueness of social networks, users' online interaction and offline face-to-face communication in social networks are different, but there is a certain correlation between them. Through analyzing the research on impression management and social networks by scholars at home and abroad, it is found that the impression management behavior of users in social

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... etwork platforms is produced by the combined action of internal self-esteem needs motivation and external network environment factors motivation, which is conducive to have a further research on psychological research of certain behaviors generated by users in social network services.