As ' a criticism to modernism, posmodemism has created new cultural realities different from the previous. Through its political acts and strategies, postmodernism has constructed cultural hypereality and complexity. This change becomes a chance and also threat that we need to be critical to anticipate the negative effects. One of its strategies is cultural deconstruction, which denies transcendental signs, meanings, and values, represents one of its negative effects. It will eliminate

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... values which by contrast place transcendental values as its principle. For that reason, we need to contextualize Islamic · teachings in order not to make postmodemism eliminate Muslims' sense of religiousity. Da 'wa, as a means of communication and transformation oflslamic values, plays a significant role in this postmodemism era. Consequently, reconstruction of contextual da'wa strategy should be committed to balance the domination of postmodemism cultures. Pendahuluan Globalisasi informasi telah menjadikan sekat-sekat antar wilayah atau negara semakin terkikis atau bahkan telah hilang. Konflik sosial "Penulis adalah Magister Agama U1N Sunan Kalijaga, Yogyakarta, Dosen tetap Jurusan Dakwah STAIN Purwokerto.