The road safety policy goal in Sweden, as well as the corresponding goals in Denmark and Norway, states that it is unacceptable that anyone is killed or seriously injured as a consequence of road traffic. Although these goals are wellmeant, it could plausibly be asked whether it is rational to have pose such an unrealistic or utopian goals like that of reducing road traffic fatalities and serious injuries to zero. This paper discusses rationality of goals in general, and presents specific

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... ia for rationality assessment. Several problems with the Swedish road safety policy goal are identified, but it is concluded that it is action-guiding and hence rational.