Evaluating Chinese Potential e-Commerce Websites based on Analytic Hierarchy Process

Hemn Barzan Abdalla, Liwei Wang
2021 International Journal of Advanced Computer Science and Applications  
China has recently become the largest market for e-commerce at the global level. After the technological revolution and its widespread, As of December 2020, about 782.41 million people deal with this e-commerce through modern and advanced electronic devices, which are smartphones, computers, and others. The study of e-commerce is one of the branches of business administration established electronically through the use of Internet networks, which aim to carry out buying and selling operations.
more » ... is article applied the Analytic hierarchy process (AHP) to evaluate three potential Chinese e-Commerce websites: JD, TAOBAO, and SUNING. We divided our model into three primary levels: Goal level, Strategical level, and criteria level. We take two main factors into account at the Strategical level: website (A1) and user (A2). Meanwhile, in the criteria level, we consider the total of six aspects: Visiting speed (B1), website stability (B2), page ranking (B3), average person visits (B4), period of average person visits (B5), and users' comments (B6). We also make all scores normalized; all scores are mapped into 0-1 to compare each website's performance. Our results show the TAOBAO is the best E-commerce website with a score of 0.8233 based on our algorithm, and JD is the second one with a score of 0.7895, while SUNING is the worst with a score of 0.5955.
doi:10.14569/ijacsa.2021.0120921 fatcat:n3dxz3m2lzgwngo2imbhvpnwii