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The Web Accessibility Initiative (WAI) was established to enhance the accessibility of Web resources for people with disabilities. In this paper we argue that although WAI's advocacy work has been very successful, the WAI approach is flawed. Rather than WAI's emphasis on adoption of technical guidelines, the authors argue that the priority should be for a user-focussed approach, which embeds best practices through the development of achievable policies and processes and which includes alldoi:10.1080/15367960802301028 fatcat:yxzkwz55bvh4joxrr5bvcsw3bi