Ambiguous information, incomplete explanation and unclear description of products portrayed in a website normally caused carts abandonment. As evidenced in many prior studies, consumers' purchase intentions were highly influenced by their confidence in the informationprovided by the website. This study identifies criteria of qualified information and describes how it was managed by halal e-commerce businesses. Qualitative data were collected through in-depth interview with key information

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... ians from four e-commerce platforms. The study found good understanding and efficient management of information quality criteria could help halal e-commerce businesses to progress one step ahead of their competitors.