Using a case study of an integrated information technology services firm, I examine how the interplay between culture, structure and leadership is managed to build employee loyalty. I focus on the salient features of the case, namely that a high profile culture combines with a low profile leadership and with minimal structuring to create a vibrant and loyalty-generating organizational environment. I propose that these processes are effective because they reinforce one another. It is their

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... lation, not their existence, which acts both as an unobtrusive control mechanism and as an employee loyalty generating process − fulfilling the needs of both the organization and its professionals.