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Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance
2013
International Journal of Entrepreneurship and Small Business
Preserved Fulltext
The purpose of this study was to determine the influence of existing variables, namely Innovation, Recognition of Opportunity Ability and Market Orientation on Marketing Performance of DKI Jakarta's MSMEs. The study population was women entrepreneurs in DKI Jakarta. The research sample of 200 female entrepreneurs. The study uses a quantitative approach with multiple linear regression analysis. The results of the study prove that Innovation, Recognition of Opportunity Capabilities and Market Orientation affect Marketing Performance.
doi:10.1504/ijesb.2013.054965
fatcat:ejvy5elklraylfngnm4hosbhxq