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This article reports on an ethnographic study of the UK's largest health advocacy organisation dedicated to pregnancy, childbirth and parenting, the National Childbirth Trust or NCT. Working from interview data, textual materials and fieldnotes, we articulate three key phases in the NCT's historically shifting relationships to feminism, medicine, the state and neoliberal capitalism. The concept of folded cause regimes is introduced as we examine how these phases represent the hybridisation ofdoi:10.1080/14742837.2016.1149058 fatcat:tp6qb7qnmngyvg36345ji4po7m