Personality Antecedents of Online Buying Impulsiveness

Tsai Chen, Ming-Chang Lee
2015 Journal of Economics Business and Management  
 Abstract-The hierarchical relationships of personality traits related to online buying impulsiveness were empirically examined. The results show that three elemental traitsagreeableness, need for arousal, and need for material -are predictive of online buying impulsiveness. Middle level trait of value consciousness is mediating the effect of conscientiousness and negatively associated with the dependent variable. Index Terms-Online buying impulsiveness, trait theory, 3M model Tsai Chen is an
more » ... el Tsai Chen is an associate professor with Department of
doi:10.7763/joebm.2015.v3.222 fatcat:o3a5k62knrcq3nes4aoxca7gri