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Antibiotic drug advertising in medical journals
2005
Scandinavian Journal of Infectious Diseases
Preserved Fulltext
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
doi:10.1080/00365540500264878
pmid:16308229
fatcat:jzdcmrbk65culohfrzclsbqa2e