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GET IT, GIRL! An exploration of "fitspiration" content on Instagram using visual social semiotics and social comparison theory
By definition "fitspiration" (fit + inspiration) is any message designed to inspire or motivate individuals to achieve their fitness objectives. These messages are usually accompanied by an image of a very fit person performing a physical activity. Fitspiration messages seem to be everywhere with more than 12 million results on Instagram alone. This Master of Professional Communication Major Research Paper (MRP) explores the "fitspiration" phenomenon on the social media platform Instagram bydoi:10.32920/ryerson.14652144 fatcat:ucz6anpo7fgx3lf3khxytwdftq