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Development Policy of Korea and China Public Service Advertising: Focusing on Comparison of KOBACO and CCTV Operating System
한국과 중국의 공익광고 발전정책: KOBACO와 CCTV 운영체제 비교를 중심으로
2014
Journal of Digital Convergence
한국과 중국의 공익광고 발전정책: KOBACO와 CCTV 운영체제 비교를 중심으로
As several kinds of social public affairs come into the fore, public service advertising gets more important. In addition, the theme of the public service advertising differs depending on a country's political, economic, social and cultural characteristics, and there are unique public service advertising operating systems. This study assumed that the operating systems of the public service advertising might differ in Korea and China because of political, social, and cultural differences. Thus,
doi:10.14400/jdc.2014.12.4.171
fatcat:u2intu3q2zc73bwrqbsf4ajgaq