Using Design Thinking and Facebook to Accompany Women in Solving Water Problems in Morocco

Diane Pruneau, Boutaina El Jai, Joanne Langis, Abdellatif Khattabi, Sara Benbrahim
2016 Journalism and Mass Communication  
École Nationale Forestière d'Ingénieurs, Morocco  Environmental issues are complex and malicious problems involving many characteristics, variables, increasing their level of uncertainty. How should victims of these problems be accompanied when trying to solve such complex environmental disasters? A broad understanding of these problems and a feeling of self-efficacy must be present in problem solvers in order for them to persevere up to the formulation of effective solutions. Two new trends
more » ... s. Two new trends in problem solving inspired the development of an approach to accompany citizens dealing with environmental problems: design thinking and the use of ICT in problem solving. Design thinking, a creative solving approach created by IDEO, is a collaborative way to work during which intuition, abductive thinking, quick prototyping and the consumers' needs are put first. As for ICT, they can now be used to store, share, develop and criticize information and solutions (Facebook, Padlet... ). Design thinking and Facebook were drawn on to accompany 10 poorly educated Moroccan women in solving a problem arising from flooding of the Ourika river. The women were taught to use electronic tablets and Facebook. During workshops and through Facebook, women were invited to share their experiences with floods and to find solutions to the poor quality of their drinking water, after floods. Design thinking allowed participants to explore many dimensions of the chosen problem and to prototype a certain number of solutions to purify their water. Facebook was profitable to better define the problem and as a communication and brainstorming tool (before and during the water filtration prototype trials). Design thinking and Facebook turned out to be effective tools to pose the water problem more widely, to find solutions adapted to the participants' living conditions and to improve their self-efficacy in problem solving as well as their collaboration. Research Context Millions of people are currently feeling the impacts of environmental degradation. When confronted by floods or droughts, for example, they must find ways to mitigate risks to their health, their families, and their property. Through the work of subsidized projects, diverse organizations guide those people in solving the problems with which they are faced.
doi:10.17265/2160-6579/2016.09.005 fatcat:rdiyixskovhg3flsvksvtkh3ci