Traditional gravity fed irrigation systems in Hispano communities in New Mexico, USA, are referred to as acequias. Water scarcity is currently motivating negotiations between acequias and municipalities over sharing agreements. Research on willingness to pay to protect and maintain acequias is still scarce. These valuation data could be helpful to improve the quality of water resources decision making and therefore rural development strategies in this region, which is relatively poor compared

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... the US average. Data from an open-ended CVM survey are used to examine WTP for a program designed to strengthen and perpetuate irrigation and culture on the acequias of El Río de las Gallinas, in rural northeastern New Mexico. Results indicate that the community supports the program in general, with higher levels of support among rural residents and Anglos.