The image of each territorial community is formed on the basis of many components, including the state of socio-economic relations and the structure of monetary circulation. Money, as we know, is part of the financial system of society, contributes to the development of exchange operations and carries a part of the external attributes of the territories within which they operate. In the article, the role of money as an important structural element of self-identification of communities is

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... ed on the example of two levels of socio-territorial planning: state, when the country acts as an independent community and local. At the first level, the self-identification of countries occurs, firstly, by issuing national currencies that have a certain value on world markets, and secondly, by identifying money with the cultural and historical features and national symbols of the state, portraying portraits of great historical figures on them , maps, settlements, architectural objects, memorable dates, etc. At the level of local communities (urban and rural settlements), community self-identification can be carried out in two main ways. Firstly, by a built-in system of monetary circulation within the community, and secondly, by the possible release of their own local money, which function in the exchange process along with the official currency of the country.