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THE INFLUENCE OF PRODUCT INNOVATION AND LIFESTYLE ON PERCEIVED QUALITY AND INTEREST IN BUYING SONGKET
Eurasia: Economics & Business
This study aims to know and analyze the influence of product innovation and lifestyle on perceived quality, the influence of product innovation and lifestyle on buying interests as well as the influence of perceived quality on buying interest in Sukarara Songket, Central Lombok. Quantitative research with a causality approach which had a sample of 120 Art Shop visitors in Sukarara Village, West Nusa Tenggara, Indonesia. The sample criteria, which were at least 20 years old, came from outsidedoi:10.18551/econeurasia.2019-02.11 fatcat:qfog7pugerhfxlit3bgbim27lu