The article reveals the essence of the Internet-mobile economy as a new form of information (new) economy, the relationship of the main elements of the Internet-mobile economy is disclosed. The main condition for the effective functioning of the Internet-mobile environment is its availability to all subjects of the Internet-mobile economy. The Internet-mobile environment is an environment of open interaction of all socio-economic subjects in order to develop and maintain the processes of

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... ction of knowledge, goods and services to ensure potential competitiveness on a global scale. The author presents the Internetmobile environment as an environment of open interaction of all socio-economic entities with the aim of developing and maintaining the processes of reproduction of knowledge, goods and services to ensure potential competitiveness on a global scale.