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The proliferation of mobile Internet devices is creating an unparalleled opportunityfor e-commerce to leverage the benefits of mobility. Mobile e-commerce,commonly referred to as m-commerce, is the ability to purchase goodsanywhere through a wireless Internet-enabled device. Current e-commerce providers,engaged through mobile devices, will find advantage in developingunique m-commerce value propositions founded upon the specific dimensionsof: ubiquity, convenience, localization, anddoi:10.54155/jbs.18.2.133-148 fatcat:tnzrpqtyy5h53cjtzqjr6c4ohi