A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
Keywords Today marketing is a really important around the world. However, some organizations got more success with respect to others. Some of them just survive while others are really big and known. If anyone analyze the success of big firms, it is possible to found that competitive advantage is not because of product characteristics or technical facts. Instead, their competitive advantage are built on brand value. The question is, how some brands were able to create value for customers and gotdoi:10.25097/rep.n22.2015.03 fatcat:czpenkcmubhttnc2nxbk5ku2wi