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In social networking platforms, comprehending virality, exemplified by YouTube, is of great importance, which helps in understanding what characteristics utilised to create content along with what dynamics involved in contributing to YouTube's strength as a platform for sharing content. The current literature surrounding virality problem appears sparse concerning development theories, investigations regarding empirical facts, and an understanding of what makes videos go viral. The overarchingdoi:10.14569/ijacsa.2020.0110382 fatcat:dz4teswl5zdhxdl2qdnazny7kq