Impression formation on matrimonial sites
Proceedings of the 29th Australian Conference on Computer-Human Interaction - OZCHI '17
Matrimonial websites are an important element in the online interaction equation. Saudis can create a certain impression of themselves while indicating their potential preferences in a future spouse. Current research contributes to the Walther (1996) model by considering the message and the communication components: sender, channel, receiver, and feedback. Using a quantitative questionnaire survey (N = 302), the results provided an indepth description of the script Saudi users follow when
... s follow when trying to find a potential spouse through matrimonial websites. Results found Saudi users differ by demographic variables in the self-presentation of their positive and negative attributes on matrimonial websites. The influence of the receivers' factors differs according to demographic variables and has been partially confirmed; Saudi matrimonial website users have partially different mate preferences from those described by Buss and Schmitt (1993) . In addition, male Saudis who use of matrimonial websites differ in their mate preferences according to their demographic variables, as results showed the role of six variables-age, tribe of origin, relationship status, educational level, income level, and religiosity level. Female Saudis who use matrimonial websites differ highly in their mate preferences according to their demographic variables because the results showed the role of all the aforementioned variables except relationship status. Because the Saudis who use the chosen Muslim matrimonial website, the target of the current study, are geographically distributed throughout the Kingdom of Saudi Arabia, the suitable way to locate, survey, and collect data from a large sample of them is using an online questionnaire within the matrimonial websites themselves. As confirmed by Wright (2006) , online questionnaires benefit from the technological advantage of providing access to individuals who would be difficult to recruit through traditional methods. Pilot Study of the Online Questionnaire After constructing the first draft of the questionnaire, a pilot study was conducted. The pilot study informs the researchers about questionnaire reliability and validity. Mooney & Duval (1993) noted that the results of a pilot study are considered to have relatively high reliability when they reach the 30-50 range. The goal of a pilot study is to test a preliminary survey or develop a scale. Thus, the pilot test for the online questionnaire in the current research was administered during February 2015 to 85 volunteer Saudi users (45 men and 40 women) between ages 18 and 65 (Mean = 32.73 years, SD = 7.00) from the chosen matrimonial website. The participants were provided with information sheets and informed consent forms to read, sign, and return to the researchers. Conducting this study helps reduce the ambiguity of the questionnaire's items.