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Strategic design to foster City-Citizen Interactions
2016
Strategic Design Research Journal
Just as people are crucial to places' existence, they are also essential to their brand. Motivated by the curiosity to explore the role of citizens in city branding, this research was undertaken by investigating extant theories, practices and -most importantly -citizens' opinions on participating in the city branding process. The key research finding was that citizens' perceptions of the city are formed by their experiences: in the city, including the physical and virtual space of the city, and
doi:10.4013/sdrj.2016.93.05
fatcat:v4os7zkymndf5iwu2t7s6dzcb4