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CEOs' Strategic Orientations in the Most Successful Slovenian Companies
2014
Management
This article presents the concept of a CEO's strategic orientation as one of the most important elements of the research into a company's successfulness. Managerial perception is in many ways more important than environmental analysis, since CEOs determine their company's future strategic orientations. A study of CEOs' strategic orientations can provide better information regarding companies' strategic orientations. We performed a qualitative study of CEOs from a sample of the most successful
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