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Copywriting has a close relationship in a branding, copywriting is a bridge to targeted consumers. Copywriting has become a trend that can be found anywhere from start-up companies to companies that are already developing, which one of which is Telkom Indonesia. Telkom Indonesia uses copywriting as one of the strategies to improve the company's performance in running the launched program. These new programs include the FCC (Fisheries Cyber Center) program. This research aims to see thedoi:10.37676/ekombis.v10i2.2565 fatcat:t3ezzsyjrbc55ginwscskfyiza