There are still some areas where students decide not to continue to higher education after graduating from high school due to various factors. This study aims to attract a student to want to take higher education.The design in this study used a descriptive method through a qualitative approach. The samples taken in this study were as many as 26 respondents via a google form. The instruments used are observation sheets and interviews.From the results of data testing, it was found that the areas

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... ith a lot of interest in continuing to study were mostly only in big cities, which became an obstacle to their interest in studying for regional students, namely because of the lack of access to information, as well as parental concerns about limited funds.