Toward a Model Undergraduate Curriculum for the Emerging Business Intelligence and Analytics Discipline

Michel Mitri, Susan Palocsay
2015 Communications of the Association for Information Systems  
Business intelligence (BI) combined with business analytics (BA) is an increasingly prominent strategic objective for many organizations. As a pedagogical subject, BI/BA is still in its infancy, and, in order for this to mature, we need to develop an undergraduate model BI/BA curriculum. BI/BA as an academic domain is emerging as a hybrid of disciplines, including information systems, statistics, management science, artificial intelligence, computer science, and business practice/theory. Based
more » ... n IS 2010's model curriculum constructs (Topi et al., 2010) , we explore two curricular options: a BI/BA concentration in a typical IS major and a comprehensive, integrated BI/BA undergraduate major. In support, we present evidence of industry need for BI/BA, review the current state of BI/BA education, and compare anticipated requirements for BI/BA curricula with the IS 2010 model curriculum. For this initial phase of curricular design, we postulate a preliminary set of knowledge areas relevant for BI/BA pedagogy in a multidisciplinary framework. Then we discuss avenues for integrating these knowledge areas to develop professionally prepared BI/BA specializations at the undergraduate level. We also examine implications for both AACSB and ABET accreditation and describe the next phase of applying the IS 2010 concept structure to BI/BA curriculum development.
doi:10.17705/1cais.03731 fatcat:sgez4ya4ava2xocgxiujf2bzli