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The Impact of Mall Attractiveness on Mall Patronage Intention: The Mediating Effect of Mall Personality
2020
International Journal of Commerce and Finance
There are many shopping malls operating in recent years. In order to achieve success in a competitive environment, these shopping malls should attract consumers and show their mall personality to differentiate from competition. This can be possible by revealing the attractive features of the mall from the consumer perspective and understanding the consumer behavior. The purpose of this study is to examine the relationships between mall attractiveness, mall personality and mall patronage
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