This study aims to determine the effects of post-purchase regret felt after buying fashion products and their efforts to solve their regrets, on dissatisfaction and their repurchase intention. The population of this research consists of the consumers in Gaziantep who buy fashion products and regret their purchase for any reason. Out of non-probability sample methods, convenience sampling was used. To test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics programme was used. The

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... s show that regret positively affect dissatisfaction and the effort to solve the feeling of regret. In addition, regret negatively affect repurchase intentions. Another variable, dissatisfaction negatively affect re-purchasing intention and regret solving efforts positively affect re-purchasing intentions.