Using Facebook® to Gain Academic Information: The Case of a Private Higher Education Institution in Malaysia

Dazmin Daud
2013 Journal of Business & Management  
Logistics Department in one of the private higher education institution has encouraged its students to obtain information at the departmental level from its Facebook ® account named Logistics Student Association (LSA) Facebook ® . This study applies two models namely the Information System Success Model (ISSM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Dimensions in the ISSM as well as in the UTAUT were used to investigate the perceptions from the logistics students
more » ... aining to the LSA Facebook ® . Data was gathered through questionnaires from 183 logistics students. Respondents provided their answers by perceiving the user satisfaction, system quality and information quality towards the behavioral intention to use the LSA Facebook ® . Results indicated that system quality and user satisfaction are positively associated with the behavioral intention but not information quality. The standardized coefficients for user satisfaction was higher (β = .23) compared to system quality (β = .20) toward behavioral intention at p value <.001. The study implies that improving system quality and user satisfaction would yield high response from the users. JEL Classifications: I20, I23, I25
doi:10.12735/jbm.v2i3p01 fatcat:gugb2hm5v5bzfb7d3f7ocpkguu