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Exploiting Resources for Competitive Advantage of Cooperative Organizations in Malaysia
2018
Asian Journal of Behavioural Studies
Outstanding business performance and sustainable competitive advantage depend critically on tangible organizational resources, looking from the Resource-based view theory (Galbreath, 2004; Fahy, 2002). Lippman and Rumelt (2003) opined firms' assets (physical or financial) hold the potential to create peak value for competitive advantage, relatively free from the threat of being replicated. Firms are able to thwart threats by focusing on identifying and exploiting resources. This paper
doi:10.21834/ajbes.v3i12.124
fatcat:vxmgdq7defhediovgnk4qcvrwm