MARKET BEHAVIOR OF FINANCIAL COMPANIES AND FINANCIAL CONSUMER PROTECTION

Olena Sobolieva-Tereshchenko, Department of Finance and Economics Faculty of Information Technology and Management, Borys Grinchenko Kyiv University (Kyiv, Ukraine), Nikita Pylkin, Department of Finance and Economics Faculty of Information Technology and Management, Borys Grinchenko Kyiv University (Kyiv, Ukraine)
2019 INTERNATIONAL JOURNAL OF NEW ECONOMICS, PUBLIC ADMINISTRATION AND LAW  
The article considers the key aspects of the mechanism of implementation of supervision over the market behavior of financial companies and disclosed its tasks in order to protect the rights of consumers of financial services, in particular, the advertising of consumer loans for individuals. Thus, basic principles of proper display of advertising of financial services on sites of financial companies are defined. In particular, the signs of advertising, which disperse the consumer's attention,
more » ... well as signs of advertising, which hinder a clear and unambiguous interpretation of information on financial services, are characterized. The comparative analysis of the information located on the sites of Ukrainian and foreign aggregators of financial services is carried out. As a result of the review of the top 10 sites of Ukrainian aggregators of sites concluded that the information on the real interest rate of consumer loans is provided only on a few websites. The review of foreign sites of financial services aggregators -Great Britain,
doi:10.31264/2545-093x-2019-2(4)-5-16 fatcat:by24b2mwane3zectqamkf6doha