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"Pay to Play" in the German Book Trade?
2021
Publishing research quarterly
AbstractThis paper considers the success of the thriller Der neunte Arm des Oktopus (transl.: The Ninth Arm of the Octopus, Cologne: Bastei Lübbe, November 2020) by German drugstore magnate Dirk Rossmann. Certain elements of brand-name authorship are applicable here, but the market power of Rossmann goes far beyond name recognition. Beyond the typical marketing for a 'big book' in the sense of contemporary trade publishing, Rossmann flooded the campaign with his own funds. This contribution
doi:10.1007/s12109-021-09804-x
fatcat:ghutzgd4w5h7hdtcj4iksvhtoi