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Free trade era motivates producers to compete in marketing their products. In that era they want public to accept their product. To familiarize the productsm they make use of advertisement. Doing so%2C the customers will obtain clear information and respond positively on the products that can finally increase the benefits for the producers. Abstract in Bahasa Indonesia : Di era perdagangan bebas merupakan masa persaingan produsen dalam memasarkan produknya. Produsen menginginkan pada eradoaj:1f09cf8d5f5e43be91a5f59fb797d816 fatcat:jtrhzzlr4nhyzpe36ecizbw2gq