With a sponsored content plan in the internet market, the content provider (CP) can pay to the internet service provider (ISP) on behalf of the endusers the network subscription fees. As such, CP, ISP and end-users are incentive to participate in the sponsored content. In this paper, we propose an internet market model with sponsored content. Furthermore, we investigate the interactions among CPs based on a non-cooperative game in terms of pricing, credibility of content and number of sponsored

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... content. Additionally, the existence and uniqueness of the Nash equilibrium are proved through a detailed analysis. Based on the game properties, we propose a learning algorithm based on the best response dynamic that may lead the CPs to learn their strategies in a distributed manner. Numerical investigation shows the convergence of a proposed algorithm to the Nash equilibrium point and corroborates the fact that sponsoring content may improve the CPs outcome.