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Outdoor enthusiasts' perspectives on livestock animal treatment
2017
Journal of Global Business Insights
Demand for pork chops and chicken breasts were analyzed using best-worst scaling and consumer choice experiments. Outdoor enthusiasts (who regularly hunt, fish, or participate in outdoor activities), which represent a unique consumer group with respect to livestock animal welfare, were surveyed with respect to meat purchasing attributes. Six meat attributes were analyzed for relative levels of preferences with safety having the largest share. Nutrition and taste were more important to outdoor
doi:10.5038/2640-6489.2.2.1021
fatcat:d6qfivbrpncundcw5zo4h2o4jq