From 'Make do and Mend' to 'Your Country Needs You to Spend': Constructing the Consumer in Late-Modernity [chapter]

<span title="2016-03-09">2016</span> <i title="Routledge"> Consumerism on TV </i> &nbsp;
Dedicated to a renewed engagement with culture, this series fosters critical, contextual analyses and cross-disciplinary examinations of popular culture as a site of cultural politics. It welcomes theoretically grounded and critically engaged accounts of the politics of contemporary popular culture and the popular dimensions of cultural politics. Without being aligned to a specific theoretical or methodological approach, The Cultural Politics of Media and Popular Culture publishes monographs
more &raquo; ... edited collections that promote dialogues on central subjects, such as representation, identity, power, consumption, citizenship, desire and difference. Offering approachable and insightful analyses that complicate race, class, gender, sexuality, (dis)ability and nation across various sites of production and consumption, including film, television, music, advertising, sport, fashion, food, youth, subcultures and new media, The Cultural Politics of Media and Popular Culture welcomes work that explores the importance of text, context and subtext as these relate to the ways in which popular culture works alongside hegemony. Also available in the series Masculinity in Contemporary Quality Television
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