The mobile phone has made our life easily. We can perform different task of our daily life on mobile phones in few seconds. We can transfer money, pay utility bills by using mobile phones in few seconds for which we have to go to banks that takes a lot of time. The aim of the study is to cover entire research about judging the customer reactions while making purchase of smartphones. A sample of 100 customers of mobile phone users is taken. Questionnaire has been analysed with the help of pie

more »

... gram & bar chart and different interpretations have been made to study the impact. The study concluded that Mostly consumer wants to opt for different smart phone brands instead of looking for same brand. So consumer is not brand loyal in case of smart phone. Mostly consumers collect information about brand, their features and make comparisons before purchasing a smart phone. Brand name is an important factor while purchasing a smart phone. Introduction With the use of mobile, the mobile technology is also developing day by day. The mobile phone has made our life easily. We can perform different task of our daily life on mobile phones in few seconds. We can transfer money, pay utility bills by using mobile phones in few seconds for which we have to go to banks that takes a lot of time. When a customer goes to market to buy a cell phone he gets confused when he see number of cell phones developed by different companies. Each cell phone has different features and use different operating system. There are number of operating systems that are used by different companies. These operating systems are listed below: Symbian OS: Nokia uses the Symbian OS in their cell phones. Android OS: Google developed android OS and it was based on Linux kernel. Samsung and HTC use the Android OS. iOS (iPhone OS): Apple developed the iOS. It is used in iPhone, iPod. BlackBerry OS: BlackBerry uses the BlackBerry OS in their cell phones. Windows phone: Nokia and HTC use Windows Mobile Operating System in their Windows Phones. The OS listed above have different features. All OS differ from one another. This study will give you review of different comparative studies on mobile operating systems and difference between these operating system.