Toward a Theory of Business Model Innovation within Incumbent Firms

José Santos, Bert Spector, Ludo Van der Heyden
2009 Social Science Research Network  
Toward a Theory of Business Model Innovation within Incumbent Firms This paper presents a theory of business model innovation (BMI) within incumbent firms. The process of business model change is examined, with particular attention to business units in a multibusiness enterprise. The paper expands upon past definitions of business models. It identifies four separate but interrelated components in a business model: • A set of elemental activities. • A set of organizational units that perform the
more » ... activities (some of these units are internal to the firm, others external).
doi:10.2139/ssrn.1362515 fatcat:fytgd2bifjak5gfv6bzx5kzypi