Taiwan's Soft Power and Public Diplomacy

Gary D. Rawnsley
2014 Journal of Current Chinese Affairs  
This paper analyses how Taiwan exercises 'soft power' and uses public diplomacy to engage with the international community, and to compensate for the absence of formal diplomatic relations with major powers. The research suggests that Taiwan's strategies of international engagement are constrained by both the external and internal political environments: the international system (structure) has locked Taiwan into a set of challenging arrangements over which it has little control or influence;
more » ... rol or influence; while Taiwan's public diplomacy architecture and the activities organised and undertaken by its government agencies in Taipei and its representatives abroad (agency) reveal, at best, a misunderstanding of how Taiwan's soft power might be exercised more effectively. The strategic thematic choices of legitimacy (invoking Taiwan's international status) versus credibility (which in soft power terms offers the most benefit), and the decision to privilege cultural over political themes in international communications all have profound effect on the success of Taiwan's soft power. Context Do changes in ruling parties matter? The theme of this special issue is appropriate for considering Taiwan's soft power and public diplomacy, for the strategic choices made by
doi:10.1177/186810261404300307 fatcat:el3vmnnr3vfzfhlduz75fdb5xm