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The role of organisation culture in achieving competitive advantage at telkom Kenya limited
Journal of Media and Communication (JMC)
This study aimed to explore organisational culture's role in achieving competitive advantage in Telkom Kenya. The fact that Telkom was the first Telecom Company in Kenya and yet its performance is low instead of being the market leader justified this study. The study was anchored on Michael Porter's theory of competitive advantage, resource-based review theory and stakeholder theory. Case Study Research Design was used. Data collection was done using questionnaires. A pilot test was used todoi:10.51317/jmc.v4i1.243 fatcat:aqoalvtsabbnlg5l77yqw5quku