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Unveiling the Influence of the Consumer Wine Appreciation Dimension on Purchasing Behavior [chapter]

Pinar Kekec, Narongsak Thongpapanl, Seigyoung Auh
2014 Ideas in Marketing: Finding the New and Polishing the Old  

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doi:10.1007/978-3-319-10951-0_242 fatcat:mev4b4beyfgnpanalbatlcecta
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Pinar Kekec, Narongsak Thongpapanl, Seigyoung Auh. "Unveiling the Influence of the Consumer Wine Appreciation Dimension on Purchasing Behavior." Ideas in Marketing: Finding the New and Polishing the Old (2014) 663-663