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Coffee Tabled : Nudging Consumers Towards Choosing Tea Over Coffee
The question we wanted to address is what kind of label is most effective in changing people's decision-making when choosing between tea and coffee? This would provide us with useful insight into what specific elements on environmentally-friendly labels ignited consumers to choose tea over coffee. Our study featured a survey, where it first asks whether the respondent is a coffee or tea drinker. In order to obtain participants, we utilized a snowball-sampling method, where we reached out anddoi:10.14288/1.0421599 fatcat:zgee2fhuond67a3itabsbn2hpi