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Trends and Strategies of News on Social Media in the U.S.: A Multimethod Analysis
There is growing interest in how social media and news interact, but much of that information is not widely available because news organizations pay third party analytics services for proprietary data. This study, however, employs a multimethod design to explore the issue. First, a quantitative analysis of audience data and social media trends is based on an aggregate of metrics (Parse.ly) from hundreds of news organizations to identify the most popular news categories on the top socialdoi:10.13016/8yqd-cf8u fatcat:saq6zmbidbcf3drfugdxlaxcta