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A Study of Marketing Communication in Improving the Ability of MSMEs to Survive in the COVID-19 Pandemic: Digital Literacy Perspective
2022
Advances in Economics, Business and Management Research
unpublished
This study, namely the impact of the COVID-19 outbreak on MSMEs was examined in a qualitative way, while the purpose of this study was to be able to explain how the phenomenon occurred, namely to examine it more deeply using qualitative methods. The impact of the spread of the entire COVID-19 outbreak, especially in the MSME sector in Indonesia, where a drastic decline will have an impact on the MSME economy. This has resulted in the closure of the MSME business and there are still a few MSME
doi:10.2991/aebmr.k.220107.039
fatcat:xznu2jbxbbckzegil5peivj36q