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This article seeks to verify the existence of different settings in the process of strategy formation hotels in Londrina/PR . For this purpose, it identifies the environmental contexts from studies Cochia & Silva (2004), notes the strategic profiles of companies based in Goldman (2012), also, through the Miles and Snow´s model (1978), it measures the entrepreneurial attitude using the Carland Entrepeunership Index - CEI - from Carland, Carland & Hoy (1992) that was translated by Ignatius Juniordoaj:72a0dacf794e4c7eae49ca221ffa047b fatcat:aqkkdhkqznemlihnnmigbakdlm